The First Football League to partner with a Cryptocurrency Platform, Crypto.com and Lega Serie A will release a collection of NFTs to commemorate the historic Final

Lega Serie A and Crypto.com today announced that they have reached an important partnership agreement on the occasion of the 2021 Coppa Italia Final, which will see Atalanta challenge Juventus on 19th May at the Mapei Stadium in Reggio Emilia.

Lega Serie A is proud to be the first football league to sign a partnership agreement with a cryptocurrency and NFT platform. The partnership, which begins with the Coppa Italia Final is expected to extend long into the future. To commemorate the first time Atalanta and Juventus meet at the Coppa Italia Final, a special NFT collection will be made available including the official trophy, match highlights and more.

With the fastest growing crypto app and over 10 million users world-wide, Crypto.com is proud to be Lega Serie A’s first cryptocurrency partner. Together the two organizations will create new experiences for football fans in Italy and beyond, starting with special NFT collectibles available exclusively at Crypto.com/NFT. Lega Serie A becomes the second sport organization to launch NFTs with Crypto.com, joining Aston Martin Cognizant Formula One Team who launched their first NFTs to commemorate their return to the sport after more than 60 years.

"We are extremely proud to announce this prestigious partnership with Crypto.com, a leading company in the world of cryptocurrencies and NFTs – said Luigi De Siervo, CEO of Lega Serie A - We are the first football league in the world to sign an agreement in this new market which is extremely innovative and relevant not only for sports fans, where other world-class leagues such as the NBA have been operating in recent months. In this way Lega Serie A aims to expand its target audience and continues the international growth of the brand, always looking to the future and innovation. The Coppa Italia Final will be an expression of these values and will offer millions of fans around the world an exciting experience not only on the pitch, but also before and after the game, thanks to the many commercial and marketing initiatives that we will organize with our partners".

“We are proud to collaborate with an exceptional partner such as Lega Serie A, the latest in an exciting roadmap of sports partnerships we’ll soon be announcing” said Kris Marszalek, co-founder and CEO of Crypto.com. “It’s a unique opportunity to support the world’s most popular sport during the historic match between Atalanta and Juventus, surely to be watched by football fans world-wide. Through our partnership, we will bring together the best of blockchain technology and football by co-creating NFTs sure to become instant classics and highly coveted collectibles.”

About Crypto.com

Founded in 2016, Crypto.com today serves over 10 million customers with the world’s fastest growing crypto app, along with the Crypto.com Visa Card — the world’s largest crypto card program — the Crypto.com Exchange and Crypto.com DeFi Wallet. The Crypto.com App and Exchange are available in over 15 local languages including Italian. Recently launched, Crypto.com NFT is the premier platform for collecting and trading NFTs, carefully curated from the worlds of art, design, entertainment and sports.

Crypto.com is built on a solid foundation of security, privacy and compliance and is the first cryptocurrency company in the world to have ISO/IEC 27701:2019, CCSS Level 3, ISO27001:2013 and PCI:DSS 3.2.1, Level 1 compliance, and independently assessed at Tier 4, the highest level for both NIST Cybersecurity and Privacy Frameworks.

Crypto.com is headquartered in Hong Kong with a 1,000+ strong team.

Find out more by visiting https://crypto.com/ and https://crypto.com/NFT

About Lega Serie A

The Italian Professional Football League, known as Lega Serie A, is one of the most famous football league in the world. The league, based in Milan, was founded in 1946 as Lega Calcio and from 2010, with the division between Serie A and Serie B, associates the top twenty club of the pyramid system of the italian football. Lega Serie A organizes the major football championship in Italy, the Serie A TIM, the national Cup (Coppa Italia) and the match between the two winners of these competitions, the PS5 Supercup. As for the other best European leagues, the top four team of the Serie A TIM will qualify directly to the group phase of the Champions League, while the bottom three are relegated to Serie B, the Italian second division. Serie A Clubs have won 12 Uefa Champions League, 9 Uefa Europa League, 9 Uefa Supercup and 9 Fifa World Cup. Furthermore, the Ballon d’Or has been awarded 18 times to players of Serie A Clubs.

Serie A TIM exceeded the target of 9 million spectators during last season with the public at the stadium and it was watched by over 250millions of fans in Italy, registering a cumulative audience of more than 1 billion in the world. Lega Serie A negotiates club TV rights collectively since 2010-2011 season, usually on a three year deals. Lega Serie A also runs the most famous youth competitions, reserved for Under 19, Primavera 1 TIM, Primavera TIM Cup, Supercoppa Primavera TIM and also the eSerie A TIM.