New partnership marks the first time a cryptocurrency platform will sponsor an international sports championship

Hong Kong, 14 May 2021 – announced today that they have signed a two-year Official Sponsorship Agreement as the exclusive cryptocurrency and NFT sponsor of the 2021 IIHF Ice Hockey World Championship in Riga, Latvia from 21 May - 6 June 2021, and of the 2022 IIHF Ice Hockey World Championship in Finland.

With the fastest growing crypto app and over 10 million users world-wide, is proud to be the first cryptocurrency and NFT sponsor of the IIHF Ice Hockey World Championship. Leveraging the IIHF Ice Hockey World Championship archive, special NFT collectibles will be made available exclusively at Unique NFTs will be released throughout the tournament featuring some of the greatest moments in IIHF World Championship history.

The IIHF World Championship becomes the third sporting event to launch NFTs with, joining Lega Serie A and the Aston Martin Cognizant Formula One Team who launched their first NFTs to commemorate their return to the sport after more than 60 years.

“We are proud to join renowned brands like Nike and Tissot in supporting the IIHF World Championships, watched by hundreds of millions of fans throughout Europe and North America” said Kris Marszalek, co-founder and CEO of “This is just the latest in a series of exciting sports partnerships where we bring together the best of blockchain technology and sport by co-creating NFTs sure to become instant classics and highly coveted collectibles.”

The IIHF is proud to be the first international sports federation to have a flagship event supported by a cryptocurrency and NFT platform. In addition to developing exclusive NFTs, the partnership will feature branding prominently in the team benches and rink board advertising for at least the next two years.

Rene Fasel, IIHF President, said: “The IIHF has always been about pushing the boundaries of what is possible both on and off the ice and we are excited to begin working with NFTs have already found a role in sport but we are delighted to be the first international sports federation to properly recognise how they can add value to a number of stakeholders who are both familiar and new to ice hockey.”


Founded in 2016, today serves over 10 million customers with the world’s fastest growing crypto app, along with the Visa Card — the world’s largest crypto card program — the Exchange and DeFi Wallet. Recently launched, NFT is the premier platform for collecting and trading NFTs, carefully curated from the worlds of art, design, entertainment and sports. is built on a solid foundation of security, privacy and compliance and is the first cryptocurrency company in the world to have ISO/IEC 27701:2019, CCSS Level 3, ISO27001:2013 and PCI:DSS 3.2.1, Level 1 compliance, and independently assessed at Tier 4, the highest level for both NIST Cybersecurity and Privacy Frameworks. is headquartered in Hong Kong with a 1,000+ strong team.

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About IIHF

The IIHF, founded on 15 May 1908 in Paris, France, is the governing body of international ice hockey. The IIHF features 81 member associations, each of which is the national governing body of the sport in its nation. Besides controlling the international rulebook, processing international player transfers, and dictating officiating guidelines, the IIHF runs numerous development programmes designed to bring hockey to a broader population. The IIHF also presides over ice hockey in the Olympic Games, and over the IIHF World Championships at all levels, men, women, juniors under-20, juniors under-18 and women under-18. Each season, the IIHF in collaboration with its local organising committees, runs around 25 different World Championships in the five different categories.