Innovation-driven Paris Saint-Germain (PSG) has today announced a multi-year partnership agreement with the world’s fastest growing crypto platform, Crypto.com. Crypto.com will become the Official Cryptocurrency Platform Partner of the Parisian club and the partnership will also include the release of exclusive Non-Fungible Tokens (NFTs) on Crypto.com’s native NFT platform: Crypto.com/NFT. In addition, for the first time ever for an agreement of such a scale, Crypto.com will pay a significant portion of the sponsorship fee using the cryptocurrency token CRO.
Paris Saint-Germain has recently built one of the strongest football teams in the history of the sport. Adding world class players Lionel Messi, Sergio Ramos, Gianluigi Donnarumma, Georginio Wijnaldum, Achraf Hakimi and Nuno Mendes to an already exceptionally strong squad, has seen the club’s international appeal rise to new heights. Partnering with Crypto.com, a leader in the crypto industry was a natural next step. The company boasts over 10 million users worldwide and is a top-ten finance app in both the App Store and Google Play. In addition to building the world’s fastest growing crypto platform, Crypto.com also offers the world’s most popular crypto card available in 30+ countries.
Crypto.com has led the industry in sports partnerships, recently announcing global partnerships with UFC, Formula 1®, and Lega Serie A. Earlier this year, Crypto.com became the first crypto platform to partner with an F1 team, and the first to partner with an NHL team.
Marc Armstrong, Chief Partnerships Officer, Paris Saint-Germain, commented: “We are delighted to welcome Crypto.com to the Paris Saint-Germain partner family. We share the same passion for innovation and the same ambition to reach the very top. With this partnership Paris Saint-Germain demonstrates once more it’s vision and leadership as a pioneer in areas such as lifestyle, esports and digital. It is an exciting time for Cryptocurrency and we cannot wait to work with Crypto.com to bring new experiences to all of the club’s fans.”
“Our mission since day one has been to accelerate the world’s transition to cryptocurrency. We do so by finding the best partners in the world, and Paris Saint-Germain is second to none” said Crypto.com co-founder and CEO Kris Marszalek, “Between the brand visibility, stadium and team access, and collaborative development of NFTs, I have no doubt we’ll create new and exciting experiences for football fans around the world.”
About Paris Saint-Germain
Paris Saint-Germain Football Club was founded in 1970. Putting the city of Paris at the heart of its organisation and guided by the philosophy of a unique club for a unique city, Paris Saint-Germain has grown to become one of the leading sports brands and football clubs in the world since its purchase by QSI in 2011. The club has gone on to win 27 trophies in the ten years since, taking its overall trophy count to 44, making it the most successful in French football.
The club’s global popularity continues to grow. In the last decade, its community of social media followers has grown from zero to more than 140 million fans and is now one of the largest in football. It has also opened offices in Doha, Shanghai and Singapore.
A forward-thinking club, in 2016 it added an eSports team to its men’s football, women’s football, handball and judo teams.
Committed to giving something back to the community, the club has significantly increased funding for its Foundation with the aim of developing effective and far-reaching programmes. And through its Red and Blue Schools initiative – just one of the many programmes it runs – Paris Saint-Germain lends a helping hand to disadvantaged young people.
Founded in 2016, Crypto.com today serves over 10 million customers with the world’s fastest growing crypto app, along with the Crypto.com Visa Card — the world’s largest crypto card program — the Crypto.com Exchange and Crypto.com DeFi Wallet. Recently launched, Crypto.com NFT is the premier platform for collecting and trading NFTs, carefully curated from the worlds of art, design, entertainment and sports.
Crypto.com is built on a solid foundation of security, privacy and compliance and is the first cryptocurrency company in the world to have ISO/IEC 27701:2019, CCSS Level 3, ISO27001:2013 and PCI:DSS 3.2.1, Level 1 compliance, and independently assessed at Tier 4, the highest level for both NIST Cybersecurity and Privacy Frameworks.
With over 2,600 people in offices across the Americas, Europe and Asia, Crypto.com is accelerating the world’s transition to cryptocurrency. Find out more: https://crypto.com and https://crypto.com/nft